Measurement and Result reporting

The success of PR campaigns depends on accurately tracking, evaluating and reporting processes.

Eyes2market uses a mixture of traditional and new software tracking methods.

Results can be delivered in traditional paper form, or direct to your desk, anywhere in the world 24 hours a day, set with coaded passwords.

Measurement of clients' image reputation

We apply a multiude of techniques to measure PR, image perception and reaction.

KPIs that make sense

We apply modern key performance indicators;  real time techniques, and through our CRM can measure activities, montior results and show return on investment.

For our commercial clients, we generate sales projections and revenue reports, linked to our in-market activities.

PR return of investment

Eyes2market tends to measure media coverage in AVE (Advertising Value Equivalent)

Depending on campaign, we also apply several additional measurements like

- consumer engagement

- event attendance

- promotional subscriptions

Brand building

Eyes2Market helps you to build and manage your brand personality covering all channels of distribution and communication from the B2B segments (travel agencies, tour operators and all intermediaries) to the B2C targets (general public).

Brand Development

Whether the need is to build up awareness, increase market share, change consumer and media attitudes following a crisis or a combination of all of these - our integrated marketing communications  strategy will increase top-of-mind awareness in the affluent tourism marketplace and will help any organization to communicate values and emotions that will sustain the competitive advantage of a hotel or a destination.


Eyes2market offers rich resources for destinations or hotels requiring help to plan and implement their brand identity. Our experienced resident experts have had direct senior management responsibility for planning and implementing marketing programs and projects at regional, sub-regional, local and international level. They think creatively, but are firmly grounded in the realities of the marketplace.

More specifically, our professionals have:

• Extensive experience of creating and working with partnerships of public and private sectors at every level, including those operating at the interfaces between tourism and economic development/ regeneration strategy; and between tourism and the cultural sector.
• A sound understanding of the rapidly evolving tourism marketplace.
• In-depth understanding of the implications of developments in information and communication technologies and the advent of e-business, for enhancing the efficiency and effectiveness of all aspects of tourism management and marketing.
• Knowledge of the experience of our Teams in many countries through visits to DMO/Ground Handlers offices in many parts of the world and through past or present membership of international organisations such as - Destination Marketing Association International, Pacific Asia Travel Association, European Cities Tourism and the International Federation for Information Technology and Tourism.

Our approach to brand management embraces two of our key principles for overall tourism strategies:

• An integrated approach to product development and promotion, in the form of a limited number of major campaigns directed towards market segments that have greatest potential for our clients; supported by cross cutting programs, addressing issues such as information management, e-business, co-ordination of print, partnership development, etc.
• Getting the right market mix. The markets targeted, taken together, should enable a destination to build good, high-yield business, all year round.